I saw this commercial on TV tonight.
Watch the 30 second commercial before reading any further.
So the version I saw at the end said "When divorce isn't an option" so I actually thought for a second that this was an ad for hit men. But it turns out instead it is an ad for a social networking site for cheaters.
Apparently this company caused quite a stir with a billboard in Times Square with their slogan - "Life is short - have an affair".
Here's the founder of this site on the View
For what it's worth, approximately 135,000 people in the US visit this site every day, and 3.86 million members.